H&W is a $4.2 trillion industry and growing at a 6% CAGR. The overall population is aging and living longer lives, which has led to more investments in their own health. Younger generations are investing more heavily in their health and wellness due to an abundance of anxiety and stress as well as an increase in awareness through the digital information age.
The Covid-19 pandemic has changed the behavioral habits of the consumer. Certain themes have accelerated which we will take advantage of. Brands and products which were nascent one year ago have become major players within their category. This has created an opportunity to invest in an early stage and accelerate their growth. In particular, our team has a heavy focus on Digital, E-Commerce, brand building and retailer to name a few which will enable our team to identify the right opportunities and capitalize on them.
There are existing assets available in the marketplace at a discount due to global headwinds. It is an opportune time to seize this moment and capture these opportunities while they trade at a discount to their intrinsic value.